Can an algorithm discriminate?

[spuwho]

Amazon has taken a lot of grief because their algorithms to optimize delivery to Prime members was skipping predominately black zip codes.

Amazon says they only work the data, but is that enough?

An opinion piece from Computerworld columnist Preston Gralla walks through some of the issues when business relies to much on data mining.

  http://www.computerworld.com/article/3068622/internet/amazon-prime-and-the-racist-algorithms.html

Amazon Prime and the racist algorithms