This is what they SAID they did:
How does Facebook determine what topics are trending?
"Trending shows you topics that have recently become popular on Facebook. The topics you see are based on a number of factors including engagement, timeliness, Pages you've liked and your location."
https://www.facebook.com/help/737806312958641
Based on a number of factors, including...
Not: based on a number of factors including and limited to....
I think it's unethical to massage or manage the trending stories feed without being open about it. Facebook users may not pay to use the service, but Facebook profits from them. As such, they have a right to be treated fairly.
There is a secondary issue here - whether or not this manipulation (if it did occur) was sanctioned by Facebook or whether it was just a common practice that happened, unbeknownst to the higher-ups.
It will be interesting to see how this plays out.
Adam.
Would you prefer that Facebook allow troll armies to determine its feed?
And what do you think they are 'massaging'?
Credibility seems to have been the main determinant.
Hi Stephen
Of course I don't want troll armies to derail the feed. I would prefer the feed to stick to regular, trending news. As I mentioned before, I have got news stories from there before.
I don't know what they are massaging (or if they even are). My response was more general - as in, if they are massaging the feed to exclude certain viewpoints (and not being transparent about that fact), then it would be an issue for me.
I don't know if they bury news they don't like and I am not saying they do. I am simply stating that I wouldn't agree with such behavior.
This is totally anecdotal - but I find when I click on a topic that is trending, I tend to get related storied from the Guardian, Independent, Huffington Post, etc. So I don't know if they are possibly a) managing which related articles show in order to reflect a particular bias or b) choosing to display trending topics that are (based on the subject matter) more likely to link to certain news providers (like the Guardian, Indy, HuffPo, etc).
Or they could be basing it on my preferences - what I re-post, what I click on, who my friends are, etc.
News stories are one thing. The weird ones are where they show topics that are trending - like when they post something about something that has gone viral or maybe a petition that is becoming popular. Those sorts of things are certainly trending. But does Facebook maybe highlight certain things (like a petition to ban Donald Trump from the UK) and ignore another, more 'conservative' thing that's happening and trending (in order to not give it the oxygen of publicity)?
I'm not saying Facebook does this - it is an honest question. That's the sort of thing I'd like to find out.