But Trey Spivey, real estate manager of RaceTrac Petroleum, said moratoriums on development fees make a difference in tipping the scales for construction of new convenience stores in different parts of Florida.
“We’re really focused a lot of our resources on jurisdictions where we could get the most bang for our buck,” he said.
What RaceTrac typically puts up is exactly the type of development that needs to be discouraged from their current configuration. The point of the mobility fee and plan is to encourage development patterns that decrease automobile trips, and thus, decrease the amount of subsidies the city pays in expanding and maintaining the infrastructure needed to support it. They should take a page out of 7-Eleven's book with the design of the State & Main station.
Ha I know a little bit about RaceTrac real estate myself. Here is how their whole site selection works:
1) Is it one of our markets? (Jacksonville recently is, but Tampa is their big FL market...I don't think they like doing new markets and last I heard they were only focused on their current markets)
2) Finger in the wind - does the site feel right?
- Is there a high capacity road
- Is there ongoing development or at least massive entitlements in place for new development
- What are traffic patterns and projected traffic volume once the new developments kick off
- Is there a preferred corner available that fits these patterns, and can it fit a 20 pump station with multiple ingress/egress points and a large convenience store
- Is it a mostly greenfield area (as opposed to infill)
- What's the current competition and what are future gas station barriers to entry
No fancy proformas, just the ability to target future growth and thus future demand and capture market share early before their big competitors (QuickTrips, Kangaroo, etc) arrive on the scene. It's a big who cares if in-place fees discourage future RaceTracs from being built since the whole business model is to serve fast-growth sprawl. The two go hand in hand, so if there is not going to be any more fast-growth sprawl, then there likely won't be any more RaceTracs.
Let's hope Jacksonville city leaders are keen on attracting developers (and companies with real estate arms) who are trying to meet in-place demand and serve markets that already warrant them or where they see potential to "improve" an existing submarket with a development. Let's not worry about the major homebuilders, the RaceTracs, the Semblers of the shopping center world, etc who are all targeting easy, cheap markets where they can come in and stand ready for when the sprawl brawl starts. Great if they come even with fees, not great if they are the only ones coming to town because the in-place core market sucks and the only potential is in the future with new periphery communities.